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So, what are the most important pages for a website?

We have compiled a list below on the pages your website needs to have. With these pages, your website will be set-up for success.

1. Home Page - Why You Need A Home Page

The home page is the most important page of a website. It is the one page that all your visitors will view. A poor home page can destroy any chance of achieving your website objectives within a few seconds. A good home page is a blueprint for every successful website. Your home page would set up the key elements necessary to close a sale or generate an inquiry (depending on your primary and secondary objectives). Regardless of your website’s function (е-commerce, organisational, non-profit, etc.), the home page is like a storefront window. It is a peek inside of your website. And if it is not appealing or intriguing, then chances are it is the only thing your users will see because they will likely move on quickly.  

2. About - Why An About Page Is Important

An “about” page reveals the human elements behind your business, shares your mission, and tells a story of how you began and got to the point where you are today. This page can effectively communicate your team’s values and align with a potential customer’s goals. The overall purpose of a website is to provide enough useful information to convert a web visitor into a potential lead or customer, and this page is often the best place to make this happen.  

3. Blog - How A Blog Can Increase Your Traffic

Not only are blogs essential tools for establishing thought leadership and consumer trust, but they also offer tangible sales results to driving traffic to our website. HubSpot found that companies that published 20+ blog posts per month received almost 3.5x more traffic than companies that published 0-5 posts per month. While 20 monthly posts may seem like a daunting number to achieve, the basic premise is important to keep in mind: the more organic content your company creates, the more traffic you are going to drive to your website. While it may seem impossible to publish 5 blog posts a week, it is good to know that the time you put into creating posts will have quantifiable benefits for your business.  

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4. Products/ Services - To Showcase Your Brand

New products and services need to attract attention and should be advertised properly to both current customers and your target audience. Showcasing your brand is an extremely effective way to tell the story of your business. Making the most of your communication channels is the ideal way to make your story known to your audience, encouraging them to think of your brand as trustworthy and valuable.

  • Create a launch plan

Looking to increase awareness for a new product or service? Create a comprehensive, unified launch plan! Be sure to include influencers, digital ads (geo-mapping ads for products in retail), social media platforms that speak to the product/service, and blog placement.

  • Make it personal with email marketing

72% of customers would prefer companies to keep in touch with them via email than any other method (Litmus, 2015), and email is indeed a powerful and personal way to connect with them directly.

  • Make it newsworthy with your local paper

If you think your brand's story is newsworthy, your local newspaper may be interested in sharing it with their readers. The best way to let them know about it is to write a press release and email it to a press-member. Remember to consider your audience when writing this - local journalists love receiving stories about strong community spirit, so think about how you can appeal to local readers.

5. Contact - A Must Have

So, you have developed an attractive website with the quick loading speed, top-quality content, a landing page dedicated to your company and its values, a full catalogue of your products and services, and enough back-links to add credibility to your website. But… did you remember to add a Contact page? It is tantamount to make a Contact page readily available and accessible to all your customers. In business and on a personal note, trust is the key to building a strong relationship. Thus, to build brand loyalty, it is critical to make help and information accessible to all users. By making contact information readily available, consumers will be more likely to contact your organisation.

If you are still stuck on how to structure your website, contact us and we can help!

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