So, you want to create a website.
Thanks to the rise of the Digital Age and the overwhelming ubiquity of the Internet, websites now play a crucial role in our world today. Businesses need them to survive in the current landscape, whether they be a massive multi-national corporation or a local mum-and-pop shop downtown.
Even individuals and professionals are encouraged to create their own personal websites to get their names out there and further their careers.
It’s clear that websites are incredibly important these days, which is why it doesn’t come as a surprise that you’re looking to build your own. Understandably, though, you’re probably a bit worried about how much money you’ll have to shell out.
Now, it’s relatively complicated to give you a direct and specific amount since this will largely depend on the type of website that you’re looking for, as well as its design and functionality. To add to that, there isn’t a standard rate among agencies, which means that companies based in Australia will charge you differently than those located abroad.
However, the cost of a website is hinged upon one thing – your requirements.
Feeling confused? Well, let’s break down all the factors that affect the cost of building a website in Australia.
The Type of Website
Websites are usually divided into three main categories; the simplest – not to mention, most affordable – is called a static site. The most basic type of websites, they contain fixed content, displaying the same information to every visitor, regardless of their location, online activity, purchase behaviour, and the like. Every single page on a static site is coded in HTML, which means that they require neither web programming nor database design.
On the other hand, a custom feature-rich site often incorporates site-specific and specially-made features, including plug-ins and databases. Some of them even boast of innovative web apps and designs, which is why these kinds of websites are usually reserved for large companies and big businesses. These are considered to be the most expensive type of site, due to the level of design and programming that they require.
As its name suggests, an e-commerce site is geared towards selling products or services online. They include a whole slew of dynamic and advanced features, such as a product database, a shopping cart functionality, payment schemes, and a shipping matrix.
These three categories are sometimes further sub-divided into smaller, more specific classifications; however, this will give you a sense of the kind of website that you or your business requires. Keep in mind that this will be one of the main determining factors of your costs.
Expected Cost: Between $3,000 to more than $15,000
Domain Name and Web Host
Naturally, you need an address for your website, as well as a service provider that would “house” it on the Internet. Again, this varies depending on the complexity of your site, although basic ones will often only cost approximately $55 per month.
Purchasing a domain name is much cheaper, ranging between $10 to $50. Take note, though, that your domain subscription must be renewed every year.
Expected Cost: Between $10 to more than $55
More often than not, agencies offer a basic template for clients who are after either a static site or an e-commerce site. Adding customised features, though, will add to your costs, and advanced ones, such as an interactive web app or database integration, will undoubtedly require a larger budget.
Generally speaking, a custom-designed website is expensive, especially since its design is conceptualised and developed to match your requirements or serve a specific purpose. The more niche your needs are, the higher your costs will be.
Expected Cost: Between $500 to more than $10,000
Search Engine Optimisation
To say that the Internet is huge would be an understatement, which is why Search Engine Optimisation (SEO) is non-negotiable. If done right, it would help your website rise to the top of the Google page and set itself apart from the rest of the competition. More importantly, this is extremely important for businesses as it would allow them to reach their target market more effectively.
SEO-related costs depend on the kind of business you have or the industry that you’re in. The copywriters with whom you’re working with and the content that you’re requiring them to write will also determine the total amount you’ll spend.
Since this will be an ongoing service, expect to have monthly expenses for your SEO and copywriting needs.
Expected Cost: Between $300 to $10,000 per month
If your website is relatively dynamic and has certain customised features, then it will most probably require ongoing maintenance to keep it up and running. These costs will depend on the changes required and the issues that need to be resolved.
Expected Cost: Between $50 to $200 per month
With all these factors taken into consideration, it’s safe to say that the average cost of building and designing a website in Australia ranges between $5,000 to more than $10,000. However, this amount will hugely depend on your requirements and objectives, as well as what you envision the site to look like.
The entire process may feel rather overwhelming, which is why experts recommend working with a reputable and trustworthy agency to ensure that you’ll have a great website aligned to every single one of your goals.
One such company are ourselves VASTLO Digital, a studio based in Brisbane that provides creative, innovative, and results-focused web design and development. We work with clients from start to finish, delivering websites that fit their requirements, reflecting their brand and their core values.
VASTLO Digital’s biggest advantage, though, is our fully-functional Pricing Calculator that lets you take a look at how much your desired website will cost. It goes without saying that this is an incredibly helpful tool, especially if you’re looking to build your own website!
Book a consultation with VASTLO Digital today. You definitely won’t regret it!