3 Reasons Why You Should Get Web Design for Your Small Business
If you own a small business in Australia, you want to do everything you can to help your business to be a success. One of the best things you can do is to create a website for your business.
- Australia’s #10 in E-commerce Revenue
- Australia’s e-commerce is going to continue growing as years go by, and it’s expected to be approximately A$35.2 billion by the year 2021. This is equal to $25.2 billion in US dollars.
- More People are Shopping Online
In 2019, more than 80% of people living in Australia were shopping online. It’s expected that soon 1/10 items are going to be purchased through a store online. By the year 2021, the penetration rate in e-commerce is going to reach more than 85%, and 22 million people are going to be purchasing online.
Online Shoppers in Australia Receive More than 2 parcels Annually
People are shopping more online and they’re also shopping more often. In 2017, shoppers received 1.9 parcels on average. In the year 2018, this increased 21% and went up to 2.3. This shows that more people are shopping online as the numbers continue to climb.
Updating Your Website
If you already have a website for your small business, but it’s not quite up to date or mobile friendly, it’s essential that you update it. Let’s look at a couple of the ways that you can update your web design for your small business to reach more customers.
Make It Friendly for Mobile Devices
Statistics from PayPal show that 1 out of 4 Australian shoppers purchase items using a mobile phone. Even though more than half of the shoppers in Australia prefer laptops or desktops, using a mobile phone to shop is gaining more popularity. It’s thought that 48% of shoppers use their mobile to shop a minimum of once per week.
This means that if your website isn’t mobile friendly, you could be missing out on a lot of sales. Either they will wait until they get home, or they will go to your competitor to buy the items that they need.
Add a Blog
Many small businesses don’t add a blog to their website. But there are many benefits of using a blog in your website design. Below are a few of them.
- Connect with customers
- Answer customers’ questions
- Offer shareable tips
- Help with SEO
- Establish yourself as a credible professional
Having the right product or service descriptions for your website can make a big difference no matter what you sell, but especially if you’re a drop shipper. You don’t want to use stock descriptions, because it can hurt your ranking.
When you have a small business, the right web design is one of the most helpful and invaluable tools that you can have to help your business to succeed. The e-commerce market is growing faster than ever, and the last thing you want is to have your business get left behind because you don’t have a website, or your website isn’t updated to reach out to your customers.